A CLEAR AND EFFECTIVE MARKETING STRATEGY
Many years ago PR was a simple process of writing about a new product or service and then sending it out to the press. Since then things have progressed, and now press releases have to be Internet savvy due to the fact that the majority of news is now spread across the net. Writing key words and phrases into the releases can have a dramatic effect helping to direct traffic to your website or news article (each article should have links back to your site as standard).
Press relations is normally part of a marketing strategy, this can be in the form of a release, newsletter, or simply keeping the news section of your website up-to-date and content rich (which is now the major item that search engines look for, therefore increasing your rankings).
Based in Stockport and working both locally in Manchester and Cheshire and nationally, we can provide an integrated package to suit most companies, which can include not only writing, but e-mail broadcasting to various lists, and a service to keep your news pages on your site current and up-to-date.